Loyalty: The Lifeblood of Everything

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Loyalty is faithfulness, first to commitments and obligations, then adherence to a cause, a set of principles, or to a person or a group of people. There those who are loyal to their community, those who actively love their neighbor and help others. Loyalty is most often an emotional connection established through relationship.

How far can anyone get without loyalty?

How far can anyone get without loyalty?

Loyalty is:

  • constant care
  • deep devotion
  • faithful following
  • inviolable integrity
  • steadfast support
  • true trustworthiness

Perhaps, loyalty is also seen as the dedication of those who have given the greater percentage of their lives in public or community service. Maybe having served over 30 years anywhere in today’s world is becoming rarer, but there are many who have done so in many walks of life. Then there are those who have paid the ultimate sacrifice in laying down their lives for the greater good.

Loyalty is important everywhere, so it makes sense that our loyalties lie in many places.

A True Story Of Loyalty: A Man and His Dog

Have you ever heard of a dog named Hachiko? I hadn’t either until my wife and I watched a movie called,

Hachi: A Dog’s Tale, starring Richard Gere. In this 3 minute video, you’ll find the real story:

As you can see, nine years of showing up at the same time every day, watching and waiting for his master, reveals the loving bond of loyalty and friendship that existed between Hachiko and Professor Ueno. Speaking of dogs and loyalty, author John Grogan says,

Many of the qualities that come so effortlessly to dogs – loyalty, devotion, selflessness, unflagging optimism, unqualified love – can be elusive to humans.

Morihei Ueshiba, founder of the martial art known as Aikido, said,

Loyalty and devotion lead to bravery. Bravery leads to the spirit of self-sacrifice. The spirit of self-sacrifice creates trust in the power of love.

Customer Loyalty

Without the level of service people expect, without an effective pricing strategy, without brand loyalty, there would be no allegiance to any particular businesses.

Now, with many businesses competing online with one another, customer loyalty plays a huge role in the bottom line. If you own an online business, you know that loyal customers buy more and purchase more often.

What do you do to attract customers? Do you offer free products, discounts, or other incentives?

Whatever you do, it may not be enough because these may not influence a customer’s behavior in staying with you. Here are some questions you may want to ask yourself:

  • Are you making the experience personal for the customer?
  • Are you meeting the level of service or performance expected?
  • Do you offer a reward in the form of a referral fee?
  • How effective are you at maintaining customer satisfaction?
  • What role does social media play in customer loyalty?
  • What, specifically, are you doing to earn and keep customer trust?

Donor Loyalty

Without the generous financial support of donors, many charities and non-profit organizations would suffer. But having a donor interested through advocacy or volunteering doesn’t mean that your organization is the only one that the donor is interested in.

Knowing where those dollars are coming from is important because your agency, group or organization may face financial hardship in the way of budget cuts, a downturn in the economy, or an increase in competition.

A good question to keep in mind is: What percentage of donations are recurring?

Knowing and where the dollars are allocated is just as important because you may need to do more with less, better manage assets and risks, and find ways to reduce operating costs without impacting outcomes. You can see why it’s important to pay attention to your donor loyalty program.

Another question to ask is: Are you keeping your donors happy?

  1. Be sure to say “Thank you” personally or send the donor a handwritten letter expressing your gratitude.
  2. Clearly communicate your objectives and how you plan to meet expectations.
  3. Keep your promises

Over To YOU Now… Have Your Say!

How important is loyalty in your everyday life?

What do you do to earn it?

What other considerations are important?

I love to learn and appreciate learning from you. Please share your thoughts and insights here.

Thank you kindly!

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About Bill Butler
William A. Butler is a John C.Maxwell certified coach. He loves to add value to others and aspiring to be a great humanitarian, lives by four words: BE LOVE TO OTHERS. William often goes by "Bill" and is a poet, a songwriter and has an upcoming novel.

16 thoughts on “Loyalty: The Lifeblood of Everything

  1. Hi Bill,
    Loyalty is the most important element to success and it is very closely related to integrity and accountability in my view.

    A lot of people talk about having customer loyalty, employee loyalty and more so everybody wants it as of yesterday. But the problem is, are they loyal to their customers and their employees first?

    As an organization, I need to be loyal to the people I desire loyalty from and most of the time, this situation is reversed. Companies are not loyal to people and they hide behind company policy while they desire employees and customers loyalty. Obviously the favor is returned promptly and loyalty is missing today in pretty much obviously.

    If we live and operate by the golden rule, I think it becomes easy to gain loyalty of other people.
    What do you say?

    Kumar Gauraw recently posted…Are You Excited About Getting Some New Domain Extensions?My Profile

    • Hi Kumar,
      I agree with your view because without integrity, how many people will be loyal to you?

      I think putting people first is one of the best principles to live by, period! This goes for building relationships in personal life as well as business. I think leading from a loving heart, from a place of service and adding value is the mindset that earns respect and fosters loyalty. And, yes, reciprocation is definitely important.

      The Golden Rule should be everyone’s first priority. Thanks so much for sharing your thoughts. I appreciate you!

      Have a great week!

  2. Hi Bill,

    Great subject: Loyalty Because I have run my own off line business for decades, I know that honesty, integrity and ethics are so important when dealing with clients. Putting them first, giving them a little extra time, is always appreciated. That’s why I never had to advertise. It became a booming business just by word of mouth “Oh Donna is so nice!” I don’t consider that, as much as I’m doing my job!

    Now fast forward and coming on line, I apply the same principles. My customers come first. If they have a question, I answer it. If I’m not available, I’ll tell them and make an appointment.

    Work with what we have. Instead of looking for more people, focus on who is your readers, your customers. Let them know you “have their back.” Focus on what you have and the rest will come.

    Trust in yourself, Trust in God. That’s worked for me! And it still does.

    When I deal with other companies, and their customer service is good, I will tell others about it. When someone pays attention to you, it’s a good feeling.

    My golden rule for myself is Giving without receiving in mind, always works!

    So that’s my two cents and it would be longer, but I don’t want to write a novella here. Loyalty is a passion of mine.

    donna merrill recently posted…Getting My Product LiveMy Profile

    • Hi Donna,
      Gee, where did yesterday go already? I swear the days are getting shorter.
      You certainly have the right attitude. Serving others and adding value are essential. And you’re spot on about integrity, which I lump in with personal honesty. I too had tremendous word-of-mouth when I ran my computer business and never needed to advertise.

      I love your two cents worth 😉 Thanks so much for contributing.
      Warm Regards,

  3. Hi Bill,
    Oh my gosh, I was tearing up over that movie clip. Someone had told me about it, but I’d be bawling through the whole thing. Loyalty plays an important role in my life in regards to my family, friends and business. I actually am probably a push over in some instances because I will still be loyal even if people aren’t loyal in return. It takes me a few times before I start to disconnect the ties. To me loyalty and sincerity go hand in hand. It has to come from my heart and that’s why I’m so passionate about my coaching. I know the pain my clients are going through because I have lived through it myself. It’s in my heart to be loyal to them because society throws so many quick fix ideas out there, it’s overwhelming. If we all could be as loyal as that dog, it would be such an amazing world. Lisa
    Lisa Magoulas recently posted…Big ChangesMy Profile

    • Hi Lisa,
      Interestingly enough, you can watch the full Hachi movie on YouTube. You’re right… sincerity and loyalty are siblings 😉
      I understand where you’re coming from on having been through pain. I’ve been through enough to choke a horse.
      Like me, you don’t to see others suffer. I love your heart intention to be a difference maker.
      We all have ability to be as loyal. It’s simply a choice.
      Have a beautiful week ahead!

  4. Hey Bill,

    I remember someone telling me about Hachiko right after I graduated from college. He reminds me of my dogs who use to sit up against the fence waiting for me to come home from work or from a dance party.

    When it comes to relationships period whether they be business or not, loyalty is important to keep that connection going. Sometimes we forget to be loyal to those who have been supportive to us. When they don’t feel the love come back to them, then usually they start to cut off ties with you. I’ve cut off ties with people in the past as well as other people have done this with me. But you definitely have to pick and choose who is worthy of your loyalty.

    Thanks for the share Bill!
    Sherman Smith recently posted…How Do You Generate Traffic From Social Media?My Profile

    • Hey Sherman,
      You’ve touched upon an important point here. Relationships require attention to strengthen ties, otherwise they completely unravel.
      There is little to no loyalty after that. So I think love does play a large role in the overall picture. Love earns respect and loyalty, fosters friendship and trust, strengthens and enjoins relationships.

      You’re most welcome Sherman. Thanks so much for sharing your thoughts.

  5. Hi William,

    Lovely topic of discussion indeed 🙂

    Just as everyone mentioned — loyalty is of utmost importance, for anyone or any business or people you deal with. I think that trust you build up with people is what matters the post where relationships are concerned. For those who have their own business – they cannot really achieve success without being loyal.

    I loved that video of the dog, and having one myself, I know what loyalty is seeing them. I think dogs are really the most loyal of all animals and if you don’t treat them well sometimes, they’d come back to you and remain loyal for life.

    Thanks for sharing. Have a nice week ahead 🙂
    Harleena Singh recently posted…How To Improve Your Writing Skills in Four WaysMy Profile

    • Hi Harleena,
      Thanks so much 🙂 I think loyalty is oxygen to relationships. It’s on the ‘must-have’ list.

      I’m a huge dog lover, and we have also experienced the love and loyalty of our dogs. I suppose that’s why they’re called man’s best friend. 😉

      I appreciate you! Thanks for stopping by.
      Kind Regards,

  6. Loyalty is indeed important (but, we should also be cautious about it..especially since it is related to things like honesty).

    Anyways, I think it comes down to the experience we provide – are we providing useful content/product/service? Are we providing it in a user friendly way? Sure, we can’t please everyone…but if the majority of people complain about the service, then the problem is with us, not with them.

    Speak with our customers, treat them us human beings, not just as way to make more money and we will earn loyalty (Oh, yeah, loyalty is earned :D).

    I have heard about the story (thanks for the video too). I think, over the years, there have been similar cases all over the world. It’s great that dogs are loyal 🙂

    Thank you for sharing these, Bill 🙂
    Jeevan Jacob John recently posted…Quantifying your blog: What matters?My Profile

    • Hi Jeevan,
      Yes, care should always be taken with things as important as loyalty, honesty, integrity, etc.
      I think if we treat people the way they expect to be treated, with dignity and respect, and we provide valuable service, we have the proper ingredients to earn loyalty.

      You’re right. there are many dog stories, some of them fables and myths that teach the same values.
      You’re so welcome, and I appreciate your kind input here. Thanks! 🙂

  7. Hi Bill

    Awesome post and yes loyalty is so important.

    I could not watch even that short video as we have no internet right now and I am on a mobile limited device right now. I will come back and watch it for sure given the comments. I too love dogs as you know. And dogs display loyalty so well. We can learn much from our dogs.

    Before I came online we had several different offline businesses over the years. We always gave great service and made our customers feel special.

    I had a day today dealing with our internet provider and there is zero customer service. This is the biggest provider in Australia and there is even hate pages about them on Facebook. Now wouldn’t we all love that!!

    A great message Bill and I will be back to see the video even though I know it will make me cry.

    Sue Price recently posted…Good Books to Read : Part 2My Profile

    • Hi Sue,
      Thank you so much. I appreciate the kind comments.

      It’s disappointing that a company gets so big and then gets the attitude that any given customer doesn’t matter much any more.
      We are dealing with the same issue for our cellular service. There’s a problem with the transmission tower on the mountain beside us, but because, even though the recognize and acknowledge the problem, not enough other people have complained about lack of service, which even cuts out in our home. Therefore, they will not solve the problem. They invited me to leave as a customer. Still giving that some thought. I also had trouble with a previous hosting company that would not fix technical issues, so I switcher over to Kumar’s server at kwwhost.com and have had nothing but excellent service. 🙂 Excellent service is one thing that creates loyalty.

      Kindest Regards! Have an excellent rest of the week.

  8. Hi, Bill!

    For me, loyalty is a very important thing. I like to stay loyal to people and services I get in life if they are treating me right. Working on my businesses, loyalty plays a huge role as well. I like to deal with loyal customers and partners and always try to make my best for them to be satisfied and stay loyal to me. It’s more easier to keep customer than to find a new one 🙂 So I believe that it is more important to make them happy and loyal than to change customers all the time 🙂

    • Hi Aistis,
      Yes, I think it is difficult to be loyal to anyone that does not respect you, mistreats you, or otherwise does not value you.
      Reciprocation is easier with the Golden Rule in place, so we should always lead by example. I appreciate your input here.
      Thanks so much! 🙂

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